For e-commerce retailers, the holiday season is upon us. It’s a crazy time of year for My Bambino, especially since most of our product requires hand painting and personalizing. Imagine your normal business on any given day and then multiply it by three or four. Sounds great doesn’t it? Well it is, but unless your just putting items in a box and shipping them, then it requires a ton of work and planning!
At My Bambino, our planning for the holiday season begins in early July. By this time all of our orders from our suppliers are done and we can concentrate on a plan for production and hiring during for the 4th quarter. We actually start painting items that will be sold in November and December. While these items aren’t personalized, we always try to have a ready stock of our most popular designs ready to grab and personalize during the peak Holiday rush.
During September and October, we begin hiring new artists and support staff and training them. To do three times the sales, you need three times the people. Seasonal employees all have to be as good as your permanent staff. Some of our temporary staff is new every year, so they require a significant amount of training. Fortunately, we have some of the same people come back to work for us every year during the 4th quarter. We really rely on these key seasonal employees to do a great job year after year.
Once November rolls around, it is all hands on deck at My Bambino. Hopefully, most of our planning has gone well, but more often than not, there are always things that happen. Sometimes, even our marketing director is packing boxes. We have been doing this for 20 years and nothing runs like you plan it! Steinbeck puts it best, “the best laid plans of mice and men often go astray.” Sometimes though, I think that is half the fun!
Every year during the holiday season, we are working like busy elves day and night. The season can be tiring, frustrating, and hectic. Yet, it can also be rewarding, challenging and just plain fun! At My Bambino, we love satisfying our customers with creative personalized gifts. We wouldn’t trade the busy holidays for anything.